We receive a lot of compliments about our packaging. "We love that 'Old World Bread' look!" And, of course, we welcome the positive feedback. But, there is more to it than just aesthetics and we like our customers to know that a lot of thought and effort are put into the details of our products. After all, every decision we make is to serve them!
So, back to the natural parchment paper: it serves a very important purpose.
In developing our products, one of our standards is to avoid soy as an ingredient. The reason being that soy acts like estrogen in our bodies when consumed, which is a health hazard for many of our customers who are struggling to maintain a healthy hormone balance.
So, no soy graces (or exits) the doors of The Loaf!
What does this have to do with our packaging, you ask? Well, during our packaging solutions research, we discovered that plastic packaging could be just as much of an estrogenic health hazard as soy and would virtually undermine our efforts of avoiding estrogenic soy if we were to use it.
For example, we had invested many hours and went to great expense to find and source chocolate chips for our Paleo & Vegan Chocolate Chip cookies that didn't include soy lecithin (as well as artificial and refined sugars, and dairy). It was an enormous challenge for us, but we refused to compromise on our standards.
And, packaging challenges wouldn't tempt us to compromise either.
So, we consulted with a scientist at the Mayo Clinic in Minnesota, Dr. Anthony Jay, author of Estrogeneration, and President & CEO of AJ Consulting Company, to design a packaging solution for our products to avoid estrogenic leaching into our products from contact with plastics.
The result: the 'Old World Bread' look of natural parchment paper. We added the twine for good measure, both aesthetically and functionally. Thanks, Dr. Jay!
To wrap this all up (pun intended), the story of our packaging isn't over. We aspire to eliminate plastic entirely, and are in the process of identifying a "like-plastic" (but better!) material to serve the function of preserving the integrity and freshness of our products. We will let you know when we make any changes and all of the details involved in those decisions. And, if you have any recommendations, please don't hesitate to send them our way!